dmi in London: ''Transforming Design''

DMI’s Design/Management Europe 14: Transforming Design 

BOSTON, January 6, 2010 – As we enter a new decade, we’re seeing more and more business transformations trying to overcome our economic and social challenges. Design has been a recognized solution that can address and solve the problems behind the problems. DMI calls for the design and business communities to converge with new thinking on the powers with Transforming Design.

Transforming Design will be co-chaired by two leading European design thinkers: Oliver King, Founder, Engine and Clive Grinyer, Director, Customer Experience, Cisco Internet Business Solutions Group. Together with Tom Lockwood and DMI, the conference will explore the connections and transformation capabilities of design management in three important areas:

• Social and public sectors
• New products and services
• Business innovation

“This is a vital and exciting time for design with a growing awareness of the power of design thinking and the opportunities and challenges that this brings,” says Clive Grinyer. “If design is to transform, then design needs to be transformed and this conference is our opportunity to understand how.”

What you will gain
Stimulating conversations by thought leaders… fresh points of view… making new connections… rekindling friendships… preparing for future competition… and rising to the occasion. As design managers, we have a rare opportunity to lead in the transformation by design movement, demonstrate design thinking and best practice design management, and make a difference.

An optional, pre-conference seminar, Service Design, led by Oliver King of Engine, will take place at the UK Design Council on 19-20 April.

More information, including future speakers and registration can be found at www.dmi.org/european

ABOUT THE DESIGN MANAGEMENT INSTITUTE
With over 1,400 members in 44 countries, the Design Management Institute, DMI is the international authority, resource and
advocate on design management, and a thought leader in the areas of design management, design strategy and design
leadership. The Institute’s programs educate and foster interaction among business executives, design consultancies,
educators, and media. DMI was founded in 1975, is a nonprofit 501(c)3 organization, and is based in Boston, Massachusetts. To
learn more about the DMI, visit http://www.dmi.org/.

Posted on: January 26, 2010