DULUX Designers Speak - The Big Sell

DULUX Designers Speak - The Big Sell 

Understanding Retail Design - considerations around brand / product / environment

Telecom Concept Store:
Predrinks 6:00-6:30pm
167-169 Cnr Victoria Street West & Hardinge Street

Telecom Building:
Designers Speak 6:30-9:00pm
Telecom Building Entrance through Hardinge Street
Auckland Central

WARREN & MAHONEY - Gareth Huston
Title: Bright knits, a big idea and the art of retail 

SPACE STUDIO - Vee Smit
Title: Lingerie for the masses – designing for cultural diversity in remote locations 
Soundbite: Designing lingerie stores for international rollout requires  an understanding of significant cultural diversity (from Australia to Saudi Arabia) while meeting the operational challenges alongside the retailer.

Brogen Averill
Title: Introducing The Department Store

AND - Adrian Nancekivell  & IGNITE ARCHITECTS - Jeremy Whelan
Title: Brand Essence to Retail Reality
Soundbite: Jeremy and Adrian will describe the process developing the brand essence for the Auckland Airport retail precinct and  how this unique retail thinking created the story telling opportunity to drive the retail design for the new airside retail environment

DESIGNWORKS - Devin Fennell & GASCOIGNE & ASSOCIATES - Clark Pritchard
Title: Stop, Collaborate and Listen
Soundbite: The first of its kind for Telecom, this retail concept store provides an interactive environment where customers can trial the latest products and technologies in the way that they intend to use them at home, in the office or out and about. It’s a hands-on environment, and it’s less about ‘us’, more about you, the customer. Our products and services in your world.

Presenters

Gareth Huston

Gareth joined Warren and Mahoney in 2009 and was appointed Principal in 2010. He is an award winning commercial design specialist with over twenty years experience throughout Europe, The Middle East, India, Australia and New Zealand.

Gareth is actively involved in delivering integrated customer experience design solutions for his clients. Retail behavior, whether it’s trading, selling or buying is a core part of our daily lives. Creating environments that balance the clients return on investment and deliver an exciting memorable retail experience is one that Gareth is constantly refining.

Warren and Mahoney’s robust architectural design direction is consistent with Gareth’s strategic design delivery model. Knowledge of the clients business operationally and understanding key stakeholder requirements is a cornerstone of his design approach

Vee Smit

As Director of SPACE STUDIO and SPACE PROCUREMENT, Vee’s focus is to lead a client responsive practice and deliver effective, inspired design. This approach has been established through significant experience on major projects that require a balance between innovative design and operational imperatives.

Vee has worked nationally and internationally over the past 25 years. Her experience has covered hospitality, hotel, leisure, retail, commercial, healthcare and residential design. This experience means that he has a unique understanding of the quality and attention to detail that complex interiors projects demand.

Brogen Averill

Brogen Averills portfolio comprises major assignments for a whos who of international brands as well as a tasty selection of niche design projects.
After working with design agencies in London and Paris, Brogen worked in Europe and the UK. From big brand design for Citroen and SFR in France
and Panasonic and Heineken in Holland, to niche projects such as a Gilles Fournier album design, Brogen has gained an enviable international reputation
as a versatile designer.

Returning to New Zealand in 2004, Brogen brought his distinct European style to bear on a range of projects from branding to signage, packaging to web.
Recent design work includes The Department Store, To Sir With Love, Essenze, Karen Walker and design for other corporate entities. Brogen was also asked
in 2010 to collaborate with Matisse Interiors for Urbis Design Day.

Design in all its forms continues to drive Brogens creative ethos. His fascination with European industrial furniture and Bauhaus has seen him
more recently delve into other areas of design.

Adrian Nancekivell

Adrian Nancekivell has over 20 years experience in commercial, hospitality and retail design.  He has worked for high profile practices in London and Sydney prior to relocating to Auckland 10 years ago.

He now runs his own Design practice, specializing in retail and hospitality design.

Adrian has a hands on approach with constant involvement throughout a project and a passion for creating design solutions with brand awareness, functionality and creativity.

Jeremy Whelan

Jeremy has extensive retail experience designing retail centres  throughout Australiasia, Asia and the United Arab Emirates. This experience has proved invaluable on the airport project bringing together the brand and storytelling opportunities.  Jeremy is currently leading a team on two major retail projects in Guangzhou China applying the same principles in design to ensure the projects have a strong sense of identity and place.

Devin Fennell

Devin Fennell joined Designworks in 2009 as a Senior Design Director. He leads the creative teams on key clients including Telecom, Cathay Pacific and Genesis Energy. Prior to becoming a Designworker, he worked for almost 10 years in FMCG design, helping bring high profile consumer brands to life for KFC Australasia, Cadbury, Goodman Fielder, Unilever and Tabcorp. Devin has a particular passion for design in small spaces and the art of saying a lot with very little, which he laughingly refers to as “design concentrate”. 

Clark Pritchard

Currently an Associate at Gascoigne Associates, Clark Pritchard has over 20 years experience as an interior designer in both Australia and New Zealand.  During this time he has successfully completed projects ranging from corporate office, retail, hospitality through to residential, for clients such as St George Bank, Coffey, Telecom, Pumpkin Patch, Montana Wines, DDB, Air New Zealand and Placemakers.  Clark enjoys challenging the client's expectations and seeing their delight in the finished result, beyond that flying through Riverhead forest on his mountain bike can't be beat.

Supported by Dulux

Posted on: February 28, 2011