Advertising Design

Advertising Design at Massey allows students to expand and explore their visual and writing creativity, to generate compelling ideas that will engage audiences in the expansive field of advertising. The programme concentrates on the cultivation of ideas that both excel and innovate. This is achieved in an environment that employs practical creativity and theoretical frameworks. Students are actively engaged in all aspects of advertising from art direction, copywriting to strategic thinking. Our graduates leave with portfolios that enable them to confidently enter the communications industry at many levels.

The course enjoys excellent links with industry and we have close links with award winning advertising agencies throughout New Zealand and across the world. Our relationships with industry supply the course with an inspiring programme of visiting guest lecturers, including our own graduates, who provide students with invaluable professional experience. Students are encouraged to undertake ‘live’ projects, competition briefs, work experience, field trips, both in the New Zealand and overseas, and exchange programmes.

First Year Students across the BFA (Hons) and BDes (Hons) share a core suite of papers in their first year.

Second Year: This year provides you with an introduction to the fundamental principles of advertising, encompassing the development of creative strategies, idea generation and the identification of appropriate target audiences.

Third Year: You are introduced to the complexities around creating campaign strategies and are taught advanced communication and creative strategies relevant to a diverse range of contemporary media.

Fourth Year: You will undertake your final major project, drawing on all the skills you have previously developed. The programme allows you to undertake either a research driven honours path or take a more practically focused non-honours route to create a compelling final advertising campaign and strategy.