Design of the StartUp - Product - Video - Syrp/ Vitec Group

The Design of the Startup series was videoed and provides a unique first-hand account from New Zealand design companies and their experiences working with StartUps.

In the quest to define value, designers and StartUps often find themselves asking the same question: What problem are we solving?

This shared understanding makes sense – design thinking and doing are actually baked into the DNA of StartUps.

VIDEO with presentation follows:

You can't do good design if you go out of business...
Chris Thomson PDINZ
Syrp/ Vitect Group

Chris Thomson PDINZ 

Consumer electronics company Syrp focuses on creating gear for filmmakers. In this video, Chris Thompson gave a quick overview of his company and then focused on ten succinct tips and pieces of advice based on their success. From defining purpose and ethos through to the practicalities of hiring, funding and branding this video is packed with knowledge and offers a condensed road map to success in a product development industry. 

Thank you to Warren & Mahoney for the venue 

DINZ Interviews

When the opportunity arises, DINZ interviews leading designers from here and overseas. These interviews seek to dig beneath the surface to address the common and uncommon challenges, problems and opportunities the design community faces.