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DIBA The aim of the design in business awards is to establish design as a driver of business performance. This will be done by celebrating businesses that use design to drive innovation and business growth and to promote businesses that have made a strategic investment in forming and maintaining design cultures.

The awards are driven by a wealth creation agenda and aim to evaluate design effectiveness by establishing a causal link between an investment in design and business results.

The awards are a dinz initiative, operating since 1999 and are unique in the world in that they not only celebrate economic benefits, but also cultural and social benefits. All previous finalists and winners have demonstrated the value of design to their organisations.


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