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DINZ National Design Conference

10 Oct 2008

DINZ National Conference Day - Sustainability and Imminent Change

Friday, 10th October 2008, Auckland War Memorial Museum (new southern end)

Check website link below for more information and to register.

Twelve months ago the Designers Institute of New Zealand held its first ever National Conference Day. The title was The Business of Sustainable Design. The aim was to inform and educate designers to enable them to start designing around sustainable issues.

In 12 short months the conversation around sustainability has exploded both locally and globally " to such an extent that it is now part of the mainstream. As designers continue to drive change, greater skills are needed in anticipating the rapid shift in public behaviour towards more sustainable forms of consumption.

So the question now is " can designers keep up with consumers?

This year's conference which is followed by the BeST Design Awards is titled Sustainability and Imminent Change. Not only will the conference include outstanding design practitioners, but also experts in marketing who can offer vital insights into the decision making of clients and consumers.

And what's a good conference without a dollop of mustard?

Design is totally dependent on marketing, and vice versa. Until recently, marketing as it developed in the 20th century had a major influence on consumer behaviour.

Not any more.

Because of the rapid rate of change in technology and a radical shift in information accessibility, consumers are taking more control of their purchasing decisions. They are demanding more transparency and accountability from products and services and are becoming more hands-on in their choice of which supplier they trust.

To help us get a better picture of the new marketing landscape the conference will include a keynote address broadcast live from London by an international expert on consumer behaviour and sustainable marketing " John Grant. The day's programme will follow with insights from marketing and advertising experts and design practitioners who service the industry spectrum from giants like Coca Cola to boutique home-grown brands like Ecostore, and architects who offer parallels in spatial design such as the use of bio-mimicry in the building of eco cities in China. Also speaking is an international award winning expert on carbon trading.

Breakout sessions and workshops will focus on graphic, spatial and product for sustainable and environmental design. The conference will conclude with a questions and summary session presented by Nick Jones and Dave Brown followed by a closing address given by Prime Minister Helen Clark.

The Sustainability and Imminent Change conference will be held from 8.30am - 4.30pm, with the BeST Design Awards held from 6.30pm.

Above is a photo of one of the speakers John Grant who wrote The Green Marketing Manifesto". and will be talking on Ethical Velocity: the speed of change in consumer behaviour

John Grant co-founded St Luke's, the innovative and socially aware London ad agency, during the mid-1990's. Working with clients such as the Body Shop as well as mainstream brands, St Luke's pioneered the view of a company's 'Total Role in Society� and operated as an employee shareholder democracy.

Website: http://www.dinz.inc.net.nz





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