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Design in Business Outstanding Individual Achievement Award - Rick Wells

29 Oct 2008

This year, for the first time, at the Design in Business Awards 2008 a new award was introduced in recognition of an individual who had through their vision, leadership and achievement had contributed in the field of design in business in New Zealand.

The Design in Business Outstanding Individual Award was presented to Rick Wells, chairman of Formway Furniture.

Rick Wells is chairman and former Chief Executive of Formway Furniture, a trustee of the Dowse Foundation, a member of the Better by Design Advisory Board and he was a key member of the Design Taskforce.

Rick is an outstanding exemplar of design-led philosophy and practice, who took a 12 person locally focused furniture company and turned it into a global export business with more than 200 staff and the largest furniture design studio in Australasia.

As a key member of the Design Task Force, he played a key role in developing a design strategy which paved the way for New Zealand businesses to become more internationally competitive.

In 1981 Rick, then an accountant, and a partner, Allan Brown, an industrial chemist, bought Formway Furniture, a company producing basic commercial and hospital furniture for the domestic market.

Formway Furniture came of age as a design led furniture manufacturer when it produced the Zaf ergonomic chair range in 1987, its first fully designed manufactured product. In 1999 Formway took its Free desk system to the NeoCon Trade Fair in Chicago. At the time the company could barely afford the exhibit fees. However the risk paid off and the company won two gold awards, the first time the fair had awarded two gold awards to one product.

The company's next major success was the Life Chair, in 2001, a chair that senses and responds to a person's weight without the need for levers or knobs. This chair was hugely successful and has also won the endorsement of Knoll International, one of the strongest design led furniture companies in the world, who now distribute Formway Furniture in the US and other markets.

Rick Wells has a reputation for being a clear strategic thinker and a natural marketer who, even though not a designer himself, can always see the value design will create for an organization. One colleague says he is an unusual animal in that he combines commercial acumen with a crystal clear perspective of the importance of design.

Rick has said 'Design is in everything: in all the work, how you portray yourself and your branding. It's in all your showrooms and how you visually show yourselves and so on . .. Design is all embracing. That's what I like companies to understand that are looking at design. If they're thinking about just drawing things, forget it: it is not what design is about.�

Mark Pennington, the current Design Director of Formway Studios is a long time friend and colleague.

Mark says: 'Rick has always fully backed design. Even when the going was tough he supported me and design, even at times when if we hadn't succeeded the company would have been in difficulty. He was always totally supportive in his encouragement and empowerment.� Rick is well known and respected for his leadership and mentoring roles, particularly his role with the Task Force. Co chair Ray Labone says Rick always provided a reality check and a link between the successful integration of design into business. Ray describes Rick as the classic example of an egoless leader and says he is delighted that this award will force him to stand forward and be recognized.

Rick Wells is also immensely community minded. As the founding trustee of the Dowse Foundation he developed the vision for the Gallery's new extensions and he was instrumental in raising $2.2 million out of the $6.5 million needed to complete the extensions.

Above all, Rick Wells is a modest man. Another colleague calls him a 'quiet measured man, a caring man whose attitude is underpinned by high ethics and morals.

Rick, for his quiet leadership, for his broad contribution to promoting design in the community, and for his tireless commitment to raising the awareness of design in business, the organizers of the Design in Business Awards 2008 have great pleasure in presenting him with this well deserved Design in Business Outstanding Individual Achievement Award.

To see photos of Design in Business Awards 2008 click on the link below.

Website: http://www.dinz.org.nz/main/bbd/ 98_-_Design_in_Business_Awards_2 008/





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