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Dyson Product Design Award - Winner & Finalists

2 Jul 2008

The 2008 Dyson Product Design Award winner was Alexander Wastney. Alexander is a 22 year old industrial designer working in New Plymouth. His product design is a sports therapy table designed for professional sports teams, which can be compacted into a durable suitcase on wheels. A professional basketballer and frequent sports massage recipient, Alexander's inspiration for his design came as a result of feedback from his physio who had complained about existing designs being heavy, cumbersome, and uncomfortable to carry and lie on.

The winning entry was revealed at a ceremony held in Auckland on Thursday 26, June and recognised and rewarded a new generation of emerging Kiwi designers with product design ideas that best demonstrate innovative and inspiring solutions to everyday problems.

RUNNER UP

For the first time a runner up award was given to Iain Tolladay, a 23 year old Massey University design graduate, lives in Ahipara in Northland. He will be flown to Hong Kong for the 48hour Design Weekend. He is a keen hunter and Iain's enjoyment for the sport motivated him to design a 'back pack' harness which can carry large wild game carcasses up to 100 kilograms in weight. The innovative design uses hiking pack principles, distributing the weight of the carcass on to the user's hips, giving a more ergonomic and comfortable carrying position. Current carrying techniques can cause neck and back strain and can result in severe long term injury.

FINALISTS

Kent Hodgson is a 22 year old Massey University industrial design graduate who invented a beverage cooling system designed to rapidly lower the temperature of a drink in moments, and without the aid of a power source it has energy saving advantages. His design works by converting liquid carbon dioxide contained in an �ice stick' into dry ice for cooling bottled drinks. Kent lives in Devonport, Auckland.

Matt McKinley, a 22 year old Wellingtonian, is a Masters student of Industrial Design at Massey University. He has designed a mobile sheep testing station for farmers to scan pregnant ewes. The son of a Havelock North vet, Matt grew up accompanying his father to farm call outs, and saw first hand the practice of pregnancy testing with ultrasound or �scanning' to inform farm owners of whether their ewes are carrying lambs. Scanning is labour and time intensive and current equipment is neither ergonomic or portable. The mobile testing station is designed to be easily transported as a flat pack and used by vets, or utilised modularly by farmers for drafting, crutching and weighing.

The Dyson Product Design Award is open to final year tertiary students studying in the areas of design, technology or engineering, and to graduates in these areas who are in their first five years of work.

As the 2008 award winner Alexander will be the British Council New Zealand Design Ambassador and will travel to the UK with $3,000 traveling expenses where he will have the opportunity to tour Dyson's world class Research, Design and Development centre, and meet key members of the UK design community. Plus, he can select an official fee prize package from IPONZ tailored to his design's intellectual property needs, $3,000 worth of legal advice provided by Farry.Co Law, he will receive a Dyson vacuum cleaner, a year's membership to the Designer's Institute of New Zealand, and an invitation to join the D&AD Talentpool - an online database of international design talent.

David Lovegrove, the Award's head judge and product design representative from the Designers Institute of NZ, said the winning entries reflected the Dyson philosophy; demonstrating a commitment to intelligent design thinking.

'When assessing each entry we asked whether each new product solves a problem? Then we asked whether it goes beyond this to show innovative thinking,' said David.

'The four finalists have shown not only creative problem solving and innovation, but each has taken a holistic approach in their design process which has resulted in excellent product resolution and aesthetics.'

The Dyson Award was established in 2001 by Avery Robinson, the distributors of Dyson in New Zealand, and is held in association with the James Dyson Foundation, British Council New Zealand, the Designers Institute of New Zealand (DINZ), Farry.Co Law, and the Intellectual Property Office of New Zealand to recognise and reward up and coming Kiwi designers with product design ideas that best demonstrate innovative and inspiring solutions to everyday problems.

Fellow judge, Ingrid Leary from British Council New Zealand, says of the 19 entries judged, the short listed four are examples of Kiwi ingenuity at its best.

'Hunting, farming, sports and enjoying a cold beer are all good old fashioned Kiwi pursuits. It's great to see a little of New Zealand's culture reflected in these forward-thinking designs,' she said.

Says James Dyson, engineer and inventor of the Dyson vacuum cleaner: 'As our need for good design and technology increases so does the need for innovative and adventurous designers and engineers. The Dyson Product Design Award encourages young designers to think differently. To create ideas which aren't necessarily slick or stylish " but that solve an everyday problem.'

Photo of finalists above left to right Alexander Wastney, Matt McKinley, Iain Tolladay and Kent Hodgson all from Massey University.

To view the news item featuring the four finalists please click the link below.

Website: http://www.tv3.co.nz/VideoBrowse All/CampbellLiveVideo/tabid/367/ articleID/58132/cat/84/Default.a spx?articleID=58132





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