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INNOVATIVE KIWI DESIGN ACQUIRED BY NEW YORK'S MUSEUM OF MODERN ART

2 Jul 2008

New Zealand designers have once again proven that New Zealand design is world class with New Zealand designed Lomak, a computer product for the severely disabled, being selected for the Museum of Modern Art's Architecture and Design Permanent Collection.

The revolutionary design, Lomak (light operated mouse and keyboard), enables people with severe physical impairments, such as cerebral palsy, quadriplegia and carpal tunnel syndrome, to easily and effectively operate a computer without the need for special software.

Peter Haythornthwaite and his team at creativelab were the industrial designers on the Lomak project

The product idea was invented by Mike Wattling and comprises a keyboard employing state-of-the-art light sensor technology and a hand or head pointer to control a beam of light that enters, then confirms, the key or mouse function. Confirming each key helps ensure the correct selection is entered, reducing errors and increasing the speed of operation.

Developed between 2002 and 2005 Lomak has won numerous design awards, both in New Zealand and internationally, including a highly coveted gold at the 2007 International Design Excellence Awards (IDEA). It was also among some 200 other international designs recently selected for display in the Museum of Modern Art's 'Design and the Elastic Mind exhibition

The exhibition, which ran from February 24"May 12, 2008, chronicled the latest advances in design in a modern and changing world. It showcased designers' ability to grasp momentous changes in technology, science, and history that demand or reflect major adjustments in human behaviour, converting these changes into objects that people can actually understand and use.

Following the hugely successful temporary exhibition, MoMA's department of Architecture and Design acquired the LOMAK for permanent display, where it will be exhibited alongside many other influential design objects from around the world, ranging from appliances to furniture, from tableware to tools, and from technologies to sports cars. Works by Charles Eames, Mies Van der Rohe, Etorre Sotssas, Issey Miyake, and Australia's Mark Newson are included in the collection.

MoMA's Architecture and Design collection, which was established in 1932, id one of the world's largest collections and comprises some 3000 works ranging from large-scale design objects to works on paper and architectural models. The collection surveys major figures and movements from the mid-nineteenth century to the present.

Cathy Veninga, Chief Executive Officer of the Designers Institute of New Zealand (dinz) says that the museum's acquisition of Lomak demonstrates that New Zealand designers can compete with the rest of the world in terms of the quality and innovation of their designs.

'Over the past few years the New Zealand design industry has enabled businesses to become more successful globally and this is seen by the international response to New Zealand designed products. The global market no longer just turns to products from New York, Sweden or Berlin for good design. We now see design and design thinking as adding value to people's lives. Rather than trying to compete with low value cost driven products from places from China, New Zealand can produce better designed products.

'We are now beginning to really appreciate and celebrate New Zealand design and the talent of our designers. I hope that people throughout New Zealand will be inspired by Peter and his success, and will see that while we are a small country, we can make a big difference when it comes to design.

Creativelab's Peter Haythornthwaite, was the industrial designer on Lomak along with sons Andrew, David and Dean Edgington, the inventor and a team of engineers. Lomak is marketed in New Zealand and internationally by Opdo Limited.

Said Peter Haythorthwaite: 'Lomak was a unique opportunity to be involved in the design of a system that is now helping liberate people otherwise trapped by their disabilities.

'We are very honoured that this work has been selected and included in MoMA's permanent collection.






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