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DINZ Design Skills: INNOVATIONZ: Can NZ Make It?

2 Jul 2008

Six views, six 10 minutes presentations from researchers, teachers and practitioners at the University of Auckland that show interim thoughts for DINZ and for the design and business community. All designers, their associates and boundary crossing individuals are welcome to this evening session.

venue: University of Auckland, new Business School, Grafton Street, Level 0, OGG. Lecture Theatre B5 (go through main entry doors off Grafton Rd down set of stairs and room is just to your left and easy to find on this level)

date: Wednesday 4th June 2008

time: 6pm - 8pm

rsvp: to designer@dinz.org.nz

On September 25th this session will be presented in Christchurch.

In Auckland on September 17th there will be a second session developing ideas.

We are saturated with policy statements. We are fed up with truisms dressed as discoveries. Give us a break. We know the bald facts. Yes, New Zealand is a long way from anywhere else. Yes, we live in difficult times. Yes, the carbon footprint is a problem. Yes, design is important�.really, really important. Yes, New Zealand will only survive by being smarter and more agile. We know all that. We have known it for years. Of course good theory, strategy and policy has informed us and given us a platform of knowledge and a sense of direction. We know the whys and wherefores. But what we would really like to know right now, with some sense of urgency, is�. HOW to do it. The global targets are clear but no one really knows how to achieve them. We lack detail, we lack techniques, we lack tools. We lack KNOW-HOW. But acquiring know-how is not easy. It does not come from reading reports and bullet points. It does not come from armchair theorists. Knowhow takes time, takes trust, and hard graft in the physical world. Strategy is easy but implementation is difficult.

To put it more bluntly. The survival of the New Zealand economy does not depend on policymakers. It depends on grafters, on artisanship, on people with skills. In this context that would include design skills, managerial skills and sophisticated technological skills. High level skills embody the magic of what human beings do best. You do know what I mean. Think tennis, think rugby, think wine making, think playing the piano, think cooking. Skills are all those interconnected micro-acts of human achievement that are fine grained, flowing beneath the radar. They are often tacit and instinctual.

In these short presentations, we show you some of the things that are important about implementation and future know-how. We do not have all the answers, but we can show you some good work going in the right direction. We can be certain that the mastery of these things, the growth of these skills, will lead to success. And hopefully, one day soon, New Zealand will make it.

David Walker, 8 May 2008

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PROGRAMME

6pm Welcome

6 x 20 slides x 20 seconds

6.30pm - Rainer Seidel 'Making it work' - How we have made connections between industry education and research

6.40pm - Logan Wait 'Making it easier' - Evaluating small businesses and dealing with their idiosyncrasies

6.50pm - David Howell 'Learning from making' - How NPD and Design can learn and flexible manufacturing

7.00pm - Manuel Seidel 'Making it green' - How businesses and designers can deal with sustainability as an opportunity

7.10pm - Richard Cross 'Making it personal' - New directions in mass customisation, and the personalisation of goods

7.20pm - David Walker 'Making it smaller' - The potential of nanotechnology and mesotechnology for designers

7.30pm - discussion

8.00pm - close






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